Simply say

The Miscarriage association


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Many people who have experienced miscarriage say the one thing they would like to hear is simply, ‘I’m sorry.’

The Miscarriage Association launched the Simply Say campaign, with the strapline, "Be the one who simply says, ‘I’m sorry’", to help people understand what to say to someone who has miscarried and encourage people to talk about miscarriage in an open way.

Music by Phill Vidler